Muhammad Omar Iftikhar is a freelance writer based in Karachi, Pakistan and an MBA in Media Management. He has been a regular contributor to various English language newspapers and magazines of Pakistan since 2004. He writes on specialized topics of marketing and advertising and on other genres such as media, sports, social activism and articles specially for personal development in children. He is also a blogger and writes an infotainment blog http://thefivethingsblog.wordpress.com/. Currently, he is working as Assistant Editor of South Asia magazine, an international regional political and economic review.